Top 10 Best Beauty Products for 2018-2019-Buyer’s Guide and Reviews

Top 10 Best Beauty Products for 2018-2019-Buyer’s Guide and Reviews

Over the past year, our favourite beauty brands have been locked away in R&D labs all over the world trying to figure out ways they can make our lives a little bit better. After months of developing and testing (and testing some more), these innovative new products are ready to hit store shelves. Natural skin care From a no-needle lip plumper to a hairbrush that will know more about your hair health than you do, here are 10 of the most exciting beauty products launching in 2018

The 5 top trends for the cosmetic market 2017-2018

Common Myths…

1.

It’s sold in stores, it must be safe?

Wrong. The US Food and Drug Administration does not have mandatory safety standards in place for cosmetics. That’s scary stuff. This means any cosmetic product can make it onto the shelves and could be loaded with toxic formulas and endanger your health.

2.

They’ve just released a new anti-aging formula. Yippeee!

Hold on. Before you start dousing yourself in the latest skin care that promises to wipe 10 years off your face and remove all those unwanted skin spots, take a look at the label. Can you even decipher what’s in it? Many of those ingredients could contribute to long-term health effects such as eczema, cancer, infertility and more.

3.

The label looks safe, so it must be ok?

You’re armed with a list of all the ingredients to look out for on the label. It doesn’t say it contains formaldehyde or parabens, so they must not be in there. Unfortunately a lot of chemical cocktails hide under the term “fragrance” which allows the company to not actually list what is in it. There are all sorts of loopholes in the beauty industry.

4.

“Pink” products help cure breast-cancer

Sadly, no. Most large beauty companies such as Estee Lauder, Avon and Revlon use toxins and carcinogens in their products. So even though they are promoting that they donate profits to find a cure, they could, in fact, be contributing to this deadly disease.

The Skinny On Product Labels

One of the most important things to do when selecting your skin care is to read the label of ingredients! Forget the terms on the front “organic”, “natural” or “fragrance-free” and jump straight to the small print.

Here are a few things to stay clear of:

Thimerosol

Is a mercury-containing preservative. Mercury may cause allergic reactions, skin irritation and adverse effects on the nervous system. Studies have also show that it can affect reproduction. Thimerosol is used as a preservative for products applied in the area of the eye, such as eye drops and contact lens solutions.


DMDM Hydantoin, Diazolidinyl Urea and Imidazolidinyl Urea

Used as preservatives and can release formaldehyde. Formaldehyde is a sensitizer and a proven carcinogen. Exposure to formaldehyde may cause joint pain, depression, headaches, chest pains, ear infections, chronic fatigue, dizziness and loss of sleep.


Sodium Lauryl Sulfate, Sodium Laureth Sulfate

A known skin and eye irritant and enhances allergic response to other toxins and allergens. It is used as a lathering agent and detergent, and is present in hundreds of commercial shampoos, body washes, and bubble baths, as well as skin creams and some brands of toothpaste.


Benzyl Alcohol and Isopropyl Alcohol

Both can irritate the skin. They are used as fragrance ingredients as well as preservatives, solvents and anti-foaming agents for lotions, sunscreens, hand sanitizers, sunscreens, and baby wipes. There is also evidence that these two alcohols are neurotoxic.


1,4-Dioxane

Classified by the US Environmental Protection Agency as a probable carcinogen. It is a contaminant in shampoos, body wash, children’s bath products and other sudsing cosmetics. 1,4-dioxane is a contaminant and not an ingredient, therefore it does not appear on ingredient labels.


Parabens

This is a preservative that is able to mimic estrogen hormones and has been found in breast tumors.


“Fragrance”

An ambiguous term where many toxic chemicals are hidden under, including synthetic fragrances containing phthalates – a plasticizing material used in polyvinyl chloride PVC which can mess with your endocrine system.


So, how do you keep your skin care toxin and chemical-free? It’s simple… go “au naturel!”

Laurentine and I have been using natural skin care products for many years now, and we can honestly say that we definitely notice the difference. Not only are these products technically edible (yes, they are that pure you could season your salad with them, not that we recommend that!), they also make us glow and feel naturally beautiful.

If you’re wondering what natural skin care products are out on the market and are thinking of making the leap to the natural skin care world, then you’ve come to the right place!

Beauty Is Created From The INSIDE & OUT.

Beauty is created in two ways: the foods that you eat, and what you put on your skin. It’s not only important to know what ingredients you are putting on your skin, you also need to know what ingredients you are eating and feed your body with foods that promote beauty and vitality. If you want a healthy glow, then start by eating foods rich in nutrients and minerals that nourish your cells and make your insides sing and dance with joy!

David Wolfe talks about the importance of beauty foods in the film ‘Hungry For Change’ and below you’ll discover David’s favorite beauty foods of all time!

David Wolfe’s Top 10 Beauty Foods!

One of the best ways to promote glowing skin is to eat yourself beautiful!! Below are 10 of David Wolfe’s all time favorite beauty-rich foods:

1.

Olive Oil & Olives

Olives and their oil are one of the highest natural sources of vitamin E, a well known beauty vitamin that nourishes the skin by repairing connective tissue. Olives and their oil are an amazing beauty enhancing food full of vitamins, minerals and healthy fats all working to keep the skin smooth and to boost the immune system.

2.

Cucumber

Fantastic for cleansing our bodies. The skins of cucumbers are high in silicon although are often grown with pesticides and waxed in stores so it is best to choose organic.

3.

Radishes

The radish is one of the most rejuvenating foods for our bodies. High in sulfur, silicon and vitamin C. These all play a major role in connective tissue formation and working together to create glowing skin!

4.

Hemp Seeds

One of the most nutritionally complete foods containing all nine essential amino acids making them exceptionally high in protein whilst also high in omega 3 and 6 fatty acids and minerals. Eat them as a snack, add to a salad or use the hemp oil in your smoothie.

5.

Aloe Vera

Believed to be a food of long-lasting youth and rapid healing. The anti-inflammatory power in acute inflammation is one of its best known actions. The gel of the Aloe Vera can be used topically or add to your daily juice.

6.

Coconut Oil

Contains a number of health giving properties including being high in antioxidants, control blood sugar levels, assist the thyroid gland and repair the skin. You can eat coconut oil straight, blend into smoothies, use in cooking and on the skin.

7.

Avocado

Abundant in vitamins and minerals that are crucial to your entire body and especially beneficial for your skin. Particularly high in beta-carotene, lutein, vitamins B6, C, E, K, selenium, zinc, folate, potassium, glutathione and healthy fats to nourish the body and skin.

8.

Arugula

Highly alkalizing ranking high in sulfur and vitamin A. The perfect combination to help protect skin from sun damage. Vitamin A also helps to inhibit acne.

9.

Pumpkin Seeds

A wonderful source of B vitamins, many minerals (including zinc), phytonutrients and fatty oils. All of these contributing to their ability to produce clear and glowing skin. They also have anti-parasite properties.

10.

Turmeric

Considered a restorative food, with strong anti-inflammatory, antioxidant, anti-cancer and anti-microbial characteristics. Turmeric is well known for its ability to purify blood which is essential for clear skin.

How Can I Find The Right Skin Care For Me?

Here’s what WE look for when choosing a skin care range:

  • Read labels: Start looking at the back of your products. The more ingredients you can pronounce, the better. If you see a lot of parabens, phthalates, sulfates, petroleum products, fragrances, and the like, look for another, safer product. Remember, not all ingredients are on the label, so make sure you trust the company you are purchasing from.
  • Shop at natural stores or online specialty stores: Most of your healthier and safer products are either in whole foods stores or online.
  • Research the company: Many newer companies were started because of the lack of natural and nourishing products out there. These companies tend to care more about what they put into their products. Research the companies you’re buying from, and find those that you can trust.
  • Rate your products: Check out the Environmental Working Group’s Skin Deep Database and type in your product. You’ll discover the rating for the hazard level of that product. This will give you a good starting point as to which of your current products may not be completely safe.
  • Educate yourself: The more you read about cosmetics ingredients, the more you’ll be able to make smart choices. We provide you with the starting base for a sound understanding of the beauty industry and the importance of using natural and organic products.

If you follow these simple tips below, you should be able to find an awesome natural skin care range that your body loves and is free of all the hidden nasties.

Our Top 5 Favorite Au Naturel Skin Care Companies

Skin care products should be so natural you can eat them! Here’s our top 5 favorite skin care products we are loving at the moment:

1.

Annmarie Gianni

Bliss in a bottle! Products are earth, mind and body conscious and are organic and 100% chemical-free. All the ingredients are on the label, they wear their heart on their sleeve!
(Price range: $10 – $55)

2.

Kora

Provide optimal quality certified organic formulas to nourish, rejuvenate, beautify and transform the skin.
(Price range: $25 – $200)

3.

Face Naturals

Skin care made with organic healing botanicals and zero harmful chemicals!
(Price range: $4.95 – $29.95)

4.

Juice Beauty

As the name suggests, this skin care company uses antioxidant-rich juices as the base of their formulas. All ingredients are certified 100% organic.
(Price range: $12 – $75)
US ONLY

5.

Sukin

Vegan friendly, Australian skin care range that has no hidden surprises, all ingredients are on the label!
(Price range: $5 – $24)
US ONLY
AU Customers please go HERE

TRY OUR FAVORITE SKIN CARE LINE!

BUY ONE OF OUR RECOMMENDED SKIN CARE PACKS BELOW AND THE FIRST 100 ORDERS RECEIVE A FREE TRAVEL RADIANT SKIN SILK BODY LOTION! OR TRY A SAMPLE KIT FOR JUST $10 (PLUS $10 VOUCHER AND FREE WORLDWIDE SHIPPING!)

We personally use and recommend Annmarie Gianni skin care. Her line is truly phenomenal. It is beyond organic and is literally food for your skin!

We’ve saved you time and selected our favorite Annmarie Gianni products, compiling three personalized packs that are sure to make your skin cells squeal with happiness!

If you feel like you want to give it a try first, then you can pick up a sample pack for just $10 and you’ll receive a $10 discount off your next order plus FREE WORLDWIDE shipping. You don’t have to spend hours online researching for the best products, price or next-order coupons. We’ve done the research for you!

Facial Restore Kit

Facial Restore Kit

This kit is the best way to get started! These two best-sellers will get you on your way to healthy, glowing skin.

Learn More

Contains:

  • Herbal Facial Cleanser
  • Herbal Facial Oil (Normal)

Body Restore Kit

Body Restore Kit

This kit will provide you with a more complete, full body experience.

Learn More

Contains:

  • Herbal Facial Cleanser
  • Herbal Facial Oil (Normal)
  • Skin Silk Body Lotion

Body Makeover Kit

Body Makeover Kit

This kit provides the ultimate complete skin makeover! It’s like a natural spa treatment everyday!

Learn More

Contains:

  • Herbal Facial Cleanser
  • Herbal Facial Oil (Normal)
  • Skin Silk Body Lotion
  • Repair Serum
  • Anti-aging eye cream
  • Dead Sea Facial Scrub

AMG Sample Pack

But don’t take our word for it! Look at why other Annmarie Gianni customers love this skin care range.

Here’s What Others Are Saying:

“For decades, one of my passions has been searching the globe for the best natural products and ingredients — and it’s truly rare to find a skin care line as pure as Annmarie Gianni’s. More than healthy ingredients that promote young, beautiful skin, Annmarie’s skin care line is heavenly aromatherapy at it’s best. I highly recommend her entire line — use it in good health!”

– Donna Gates, nutritional consultant, educator and best selling author of The Body Ecology Diet


“These products are natural and chemical free, totally in alignment with my health recommendations. And they are far more effective than anything I’ve seen in my 20 years of practice. They smell and feel amazing, and they really work. I’d recommend them to anyone who’s looking for healthy, youthful, glowing skin.”

– Dr. Mark Hyman


“These epic-ly high-quality, all natural, organic skin food products nourish my Crazy Sexy epidermis. Truthfully, I am totally addicted to them, and I’ve really noticed a significant difference in the quality of my skin since using this line (in addition to eating a plant-passionate diet and drinking lots of water and green juice!). Plus, these luscious products smell absolutely DIVINE!

…Sisters, if you’re looking for something new, give this chemical-free skin care line a whirl here. They’re an all-natural, organic blend between shaman magic, Medicine Woman wisdom and a potent herbalist cocktail, (Hey Bartender! I’ll definitely have another).”

– Kris Carr


“These products are some of the best I’ve ever tried. They smell amazing — so amazing that every time I use the cleanser I want to eat it! And even better, after using them my skin feels incredible. They also are totally consistent with my diet philosophy of all the good stuff — they are totally natural, healing and anti-inflammatory. They’re like food for your skin.”

– JJ Virgin


“Having been a Spa Therapist and Treatment Trainer at several top spas in Southern California, I have reviewed many skin care lines. I only chose to use the lines with the most natural ingredients. The quality of ingredients in Annmarie’s Skin Care Line is is outstanding! The entire experience from cleanser, to scrub, to mask to anti-aging serum was an aromatic, sensuous, sensory delight! My skin felt so fresh, clean, soft and revitalized! I especially love the Coconut Honey Mask and the Anti-Aging Serum. The extensive ingredient list in the Anti-Aging Serum is impressive and the smell is out of this world!”

– Lori Temple

ANNMARIE GIANNI SKIN CARE

YOU MIGHT BE WONDERING…

Why Use Oil Instead Of Lotion On My Face?

There are two reasons most lotions are best to stay clear of:

  1. To stop most lotions going rancid a lot of preservatives are used
  2. Lotions are heated extensively causing oils to oxidize, which are not great for your skin.

Natural oils are pure and have extremely high nutrient and antioxidant levels. They are 100% active, with no fillers and very high in electron energy. Plus, your skin welcomes oils much easier than a cream… 1 drop is greater than 30 drops of a cream!

Won’t my skin break out using oil?

Actually the opposite. Oily skin is generally a sing that the layers of your skin are dehydrated, and your skin’s sebaceous glands are producing oil to balance out your moisture levels. When you use an oil, it not only normalises your skin’s moisture levels, it penetrates deep into your skin and delivers anti-bacterial and skin-enriching nutrients to eliminate acne and oily skin.

Can I try Annmarie Gianni Skin Care before buying?

Absolutely! In fact, we encourage those that aren’t ready to take the leap to a new skin care line, to try the awesome sample packs that Annmarie Gianni offers!

For just $10 you get to pick from 5 different sample packs, plus you receive a $10 voucher to use off your next purchase. To top it off, you will receive FREE shipping worldwide.

Once you try these products for yourself, you’ll understand why Annmarie Gianni is our skin care brand of choice.

To check out the sample packs, click here.

We hope this skin care buying guide has helped you understand the importance of natural skin care products and how beneficial it is for your health to use 100% natural and organic products. Remember, if you can’t eat it, don’t put it on your skin!

02.20.2017

Discover the 5 most popular trends in the Makeup and Skincare market for the next biennium

What are consumers expecting for the next two years in the cosmetic market? What are the values and pluses that the user of the beauty product is looking for?

In the next seasons, makeup and skincare will be key elements in a new approach to the lifestyle of a consumer who is more attentive to the quality, to the effectiveness, to the immediate results, but with a deep connection with a soul that is green and sustainable.

Explore the essence of the emerging trends in this quick tour. Find out what will be the 5 top trends that will matter most in the beauty industry looking ahead to the next months.

 We identified the 5 segments that will set the guidelines of the cosmetics market. Discover where to find your inspiration for your new successful launches for the seasons to come.

TREND #1       Syntetic: A Sustainable Choice + Ultra Performance

Consumers worldwide and especially in Europe are more and more conscious of the effects and impacts of their purchasing choices on the environment and on society. Consumers choose products with a knowledge of raw materials and source origins like never before.At the same time, the market requires top performing items that reach the highest levels of effectiveness and innovation.

Consequently, companies have to turn their choices avoiding animal derived ingredients and components by developing natural identic materials that overtake the performances of conventional materials.

Technology, R&D and innovation are the tools to develop and create solutions that are not only environmentally and ethically respectful, but that also give consumers highly performing advanced materials.

The effects of these choices are various and extremely interesting for companies:

  • sustainable raw materials don’t impact the ecosystem and biodiversity
  • companies can constantly rely on their availability, and with stable quality standards
  • synthetic supplies confer the final product performances higher than a conventional natural one
  • technological elements can be modified and customised for an array of uses other than those traditional ones can cover
  • choosing synthetic and sustainable raw materials allow societies to use highly spendable claims

 

The use of green technological raw materials guarantees high levels of quality, sustainability and longer lasting performances.

The beauty world is geared towards this direction especially in the accessories for the makeup and personal care tools.

In the development of new launches, companies cannot avoid considering a change towards a perspective of sustainable and 100% vegan-friendly productions.

TREND #2      Skincare = Instant Beauty: Innovation And Technology With a Natural Soul

Technology and innovation are the keywords for the beauty compartment.

As long as consumers are concerned with the impact of pollution and a more stressful lifestyle, they look for innovative skincare solutions with a link to the natural soul of formulations.

Ingredients are therefore merged from other science fields to integrate into formulas hypertechnological active ingredients.

Probiotics: the new frontier for Dermocosmetics

The Probiotic trend is gradually making its way into skincare. Consumers are becoming more curious with probiotic microbes and bacteria, to obtain immediate results.

At the same time, Dermocosmetics, which fill in the gaps between cosmetics and pharmaceuticals, create new opportunities for brands.

On the other hand, natural actives are technologically revised to develop top performing formulations.

Finally, Skincare, such as Makeup, is a matter of Experts: the dermatological inspired brands will be increasingly in vogue and will present a growth opportunity for companies that operate in the high range of the market.

TREND #3      Nautral Ethical Sustainability

Sustainable, zero waste, 100% infinetly recyclable are the keywords for the era to come.

Consumers and companies are definitely going towards the sustainability of natural ethical processes in all lifestyle areas, from food to home design. The cosmetic field is one of the most important segments of this new trend.

Ethical living is increasingly becoming a daily value of today’s consumers, especially focusing on social and environmental issues. A responsible attitude comes to profoundly affect the spending behaviour.

Sustainability is driving Beauty consumer purchases.

Researches outline that 51% of purchases globally are influenced by the eco and social involvement of companies. For brands, issues such as fair trade and recyclable packaging are an imperative, as it is a stand into sustainable and social actions at the product level as much as across the company identity.


Less is more: the Nordic Sensibility

Scandinavian Countries are in an era of great popularity among other European nations for culture, lifestyle and values.

Wellbeing and concern for the social happiness of the population, pollution control and environmental policies are key topics in these cultures.

Authenticity, minimalistic design, transparency in labelling and safety standards are the main values of the Nordic sensibility, which is becoming an inspiration for consumers.

This movement, together with the need of users to find immersive experiences, leads brand to include into product design elements inspired by this sensibility through earthly effects and clean lines.

TREND #4      HD BEAUTY: Beauty Comes In High Definition

Makeup Artists, experts and professionals are becoming the new superstars of the cosmetic industry. Through social media, particularly Instagram and YouTube, they are creating a huge following and a direct dialogue with consumers.

This has a double impact on the demand of buyers.

First, users require HIGH DEFINITION solutions to get the same results that are shown by the professionals. To follow their advice and tutorials, consumers are looking for tools and products designed in a professional manner.

Second, the public expresses themselves through the same social channels, to gain visibility and appreciation.

HD BEAUTY

Beauty brands are responding with a new direction on traditional products, with attention to foundations, blushers, highlighters. Perfection in makeup continues to be the must of the moment.

The public looks for a High Definition effect; a makeup base in line with what in the jargon is called “Photoshopped”, that is, as made with the filters of photo editing programs.

Makeup has to be much more than a natural or glamour look. Perfection is expected. Social media has amplified this request, and cosmetic companies respond with innovative products and apps to meet the needs of digital consumers.

Base products such as foundation, blusher and highlighters, in synergy with ergonomic advanced applicators must guarantee impeccable professional results, customised and of the highest precision even for the less expert consumer.

No Makeup Look

A further development of this concept is the completely natural look trend. A look definitely built and not left to the qualities granted by Mother Nature, but shown as if it were a sound effect and obtained naturally.

The popularity of hashtags as #iwokeuplikethis or #nomakeup, #nofilter, lead companies to create products and tools that give the face a bare appearance but flawless, naturally luminous and radiant.

In this context, the cosmetic product cannot decouple from innovative applicators, totally in synergy with the ergonomics of the face, with the most advanced application techniques and the most advanced formulas.

TREND #5      Men Care

The man at the center of the new Age of Beauty

Grooming has become more popular in the last years among consumers and given new opportunities to companies.

The gentleman style, groomed and detailed from clothing to accessories, lifestyle and travel, is becoming increasingly popular among the male population and has great potential to impact the market in the coming years.

Some gestures like shaving with a brush, the use of skincare and haircare products have entered the daily life of a growing share of the market, not only related to the more mature population, who can share them for historical habit.

The toiletries trend for men is growing in parallel with the return to the professional to the definition of style and image. The Barber or the styler are new references (re)discovered by the male population under 60. And not just for the haircut.

In this view, the product styling and its application enter the male routine. Consumers look for old style products and gestures. Razor blade, balms and shaving creams and brushes, to embrace that 50’s barber shop vibe much in vogue.

Skincare does not depart much, along with focus on image: foundation or colored liquid formulas enter the male beauty case to give a healthier look.

Correct imperfections such as dark circles, outlining beard and eyebrows become habitual actions for the consumer, who seeks androgynous gestures for a result of a gentleman’s style.

The 13 Best Japanese Drugstore Beauty Products You Can Buy on Amazon

By

Japanese beauty.

About a year and a half ago, beauty director Kathleen Hou at the Cut put together a guide to the 13 best Japanese drugstore products, many of which we’ve even covered on the Strategist since. This week, we’re resurfacing the post for Made in Japan Week — all the products are still available on Amazon.

French drugstores are such a well-known “hidden” beauty resource that they’re about as secret as the one Victoria has been keeping. But Japanese drugstores are an equally great, largely untapped source for high-quality beauty products at inexpensive prices. If you visit Japan, you’ll notice these drugstores are more ubiquitous than Starbucks, and filled with locals and tourists. A chain called Matsumoto Kiyoshi (recognize it from the Minion-colored awning) is like the City Pharma of Japan.

If you’re actually shopping in Japan, you’ll need to go into these drugstores with a clear idea of what you want, since English signage and English-speaking salespeople are both limited. (If you’re shopping on Amazon, this is less of an issue.) But if you do know what you’re looking for, you can find durable mascaras and eyeliners, glowing cream blush, magical muscle patches, the best eye drops and sunscreen, and many, many other under-the-radar gems.

To come up with this update on a previous post, the Cut talked with two Japanese makeup artists: Yumi Mori, whose clients include Julianne Moore and Gisele Bündchen, and Munemi Imai, whose clients include Solange Knowles.

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Japanese beauty

Jenna Lyons has her makeup artist smuggle this back for her from Japan because it delivers the prettiest of glows. With a creamy formula that doesn’t melt or slide off your face in humidity or hot office temperatures, this is a great, easy staple. All of the colors are wearable (even the bright pink) and inexpensive enough that you can collect them all. They are also so small you can tuck one into your pocket. While cheaper if you buy them directly while in Japan, they are available online as well.

Buy

IDA Laboratories CANMAKE $8, Amazon
japanese beauty

There are two types of people: Those who gag when Googling “Baby Foot Results” and those wanting to learn more (we’ve of course written about this before). I fall in the former category. But if you don’t, you can buy these weird Japanese foot peel masks that make your feet shed like a snake for several days. Your feet become Russian nesting dolls of dead skin until they finally emerge like butterflies, unmarred by years of heels or questionably comfortable sale shoes.

Buy

Baby Foot Deep Exfoliation for Feet peel $25, Amazon
Japanese Beauty

Both Imai and Mori praise Japanese mascara for two things: its durability (it doesn’t smudge) and its pigment, which is a true, true black (they find the mascaras here to be more gray-black, which we’ve again written about before). “I only use Japanese mascaras,” says Imai. “I have Japanese lashes, which are thin and can be weighed down with formulations, giving me panda eyes.” The Heroine brand is found in almost every Japanese drugstore because it is inexpensive, volumizing, thickening, and lasts all night. It even comes with its own makeup remover, since a double wash with an oil cleanser still doesn’t take it all off. Imai says, “It’s been the best-selling mascara for years.”

Buy

Kiss Me Heroine Make Long and Curl Mascara $25, Amazon
Japanese beauty

“Okay, people may not normally be looking for this,” Imai says, laughing. “But in Japan, we do shave our face. It brightens it up, and makes it much easier to apply makeup.” Imai explains that shaving your face removes the peach fuzz or baby hair on your face. “These Japanese razors are better because we’re obsessed with shaving our face, we have to do it. And so these razors are simple and protected, so you don’t cut yourself. Try it and you will be amazed.” Some people even use these for shaving their eyebrows instead of tweezing.

Buy

Japanese Mini-T Eyebrow Razors by KAI $6, Amazon
Japanese beauty

You can buy fancy Japanese blotting papers, but Imai praises the variety of cheap blotting papers found in Japanese drugstores. She’s not particularly loyal to any brand but advises, “Go with the real paper ones, rather than the oil,” as these are better at removing oil while leaving makeup undisturbed. Stock up, as they never go bad.

Buy

Japanese Premium Oil Blotting Paper $8, Amazon
Japanese beauty

After hours of Japanese sightseeing or double ClassPassing, you can use these scented, rectangular stickers to soothe your sore muscles. Pick from lavender, sage, orange, or other flavors, put one over the sore muscle, and watch as it somehow draws out the tension. My mom claims it does this by pulling the “heat” out of the muscle, since you’ll feel a slight cooling sensation. At nearly every drugstore I went to in Japan, I saw these in almost every person’s basket, young and old. This brand and this one were the most popular. It’s like a version of Icy Hot that actually works.

Buy

Lion Neat Foot Sheets $12, Amazon
Japanese beauty

This looks like a virtual-reality mask from the future, but it’s actually a paper eye mask that gives the effect of a hot towel without the wetness. After unfolding it over your eyes, it becomes a soothing steam mask. It feels like pressing a hot eucalyptus towel from Equinox over your face — a great way to recover from the eye strain of staring at devices and computers all day.

Buy

KAO Megurhythm Steam Hot Eye Mask $15, Amazon
Japanese beauty

I am a prime target for mosquitoes, and come back from almost every trip with at least three mosquito bites. But on a recent trip to Japan, I came back with zero, thanks to these cute and effective mosquito-repellent stickers. They’re DEET-free and smell lemony fresh, and you can put the stickers under collars, hemlines, or sleeves. And in true Japanese commitment to cuteness, they are printed with Hello Kitty, although I’ve also seen koalas and pandas. [Editors’ note: The original Hello Kitty ones seem to be sold out, but we’ve found some Simba options, as well as Hello Kitty from a different brand.]

Buy

Sanrio Hello Kitty Mosquito Bug Repellent Stickers Patch $14, Amazon
Japanese beauty

The secret weapons of photo shoots are Rohto’s Japanese eye drops, which instantly whiten eyeballs, so that your eyes and eye makeup look brighter. The new version of the Rohto drops are called Lycee and are allegedly specially formulated for women. They burn less than others by Rohto, and contain vitamins like B12 to soothe dry eyes. As to why women need different eye drops from men, the Japanese pharmacy clerk explained to me, “Women tend to get drier eyes and need different eye vitamins.” Shrug as to whether that’s true, but these work well, and come with an angle-free nozzle so that you can insert the drops directly into your eyes, without splashing everywhere.

Buy

Rohto Lycee Contact Eye Drops 8ml for contact lens users $14, Amazon
Japanese beauty

This is one of the least greasy sunscreens I have ever tried. It’s a watery texture that goes on the skin like a mattifying primer, without leaving a white cast. It doesn’t sting, won’t leave oily skin even oilier, and doesn’t make your eyes water if you apply it too close to your waterline. But don’t just take my word for it: There are almost 300 five-star reviews of this on Amazon, and it won the No. 1 sunscreen award on Cosme, which is like the MakeupAlley of Asian cosmetics.

Buy

Biore Sarasara Aqua Rich Watery Essence SPF50+ $16, Amazon
Japanese beauty

Mori says that these drugstore eyebrow pencils from Shiseido are an inexpensive basic for Japanese teens. The shades are ashy and never red, so your brows never look like they’re rusting, and even though they’re tiny, they last a long time. In my experience, although the texture is a bit hard, they still make it easy to shade and draw in individual hairs. The hardness of the pencil also means there’s less oil in the formula so that it doesn’t wear off your face. They’re at a bit of an upsell on Amazon, since Mori tells me they’re $2 in Japan, so this might be something better to buy if you’re actually there.

Buy

Shiseido Eyebrow Pencil 1.2g #3 brown $5, Amazon
Japanese beauty

Mori says, “I use this eyeliner every day.” She loves it because it’s very, very strong and lasts for 24 hours, but can come off easily with an oil-based makeup remover. She even jokes, “If I’m going out to get drunk and sleep over, it’s still there. If I cry while watching a movie, it’s still there. I’ve been using it a long time.” It has a nice felt tip that makes it easy to draw even the sharpest of cat-eyes, and you can use the point to make a superthin line, working with the side of the pen to draw a thicker one.”

Buy

K-palette 24h Real Lasting Eyeliner WP 01 $16, Amazon
Japanese beauty

Even as a beauty editor, I find it hard to explain exactly what toner does. “It balances the pH of your skin” is what I usually start with if someone asks. And if they look blankly when I mention pH, I say instead: “It’s a liquid that better helps your skin absorb the moisturizer and additional serum you put on top.” Which is exactly what this cult Japanese toner does. Imai says that this is a very popular Japanese toner and a wintertime staple.

Buy

Minon Amino Moist Charge Milk $30, Amazon

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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1. A NYX Professional Makeup Ultimate Eyeshadow Palette so you finally have all the shades you need to complete a smokey eye.

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Promising Review: “LOVE this palette. It has a variety of shades, so it’s perfect for traveling. It has highlight, base, transition, and crease shades. I could use just this palette in place of all of my other shadows. Could, but won’t.” —KelliSK2

Price: $18 (Available in a variety of palettes. Cruelty-free and PETA certified, but owned by L’Oreal.)

2. A bottle of Pixi By Petra Glow Tonic for the clear, soft skin you’ve always wanted.

Promising Review: "I use this product as toner, after my cleanser and before my moisturizer. I have super acne-prone skin and this has never broken me out and it helps keeps breakouts at bay. I have only noticed good things in my skin since I started using this a couple months ago." —DMichellePrice: $15 (Cruelty-free.)

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Promising Review: “I use this product as toner, after my cleanser and before my moisturizer. I have super acne-prone skin and this has never broken me out and it helps keeps breakouts at bay. I have only noticed good things in my skin since I started using this a couple months ago.” —DMichelle

Price: $15 (Cruelty-free.)

3. An Alba Good & Clean Pore Purifying Mini Peel to get the kind of skin treatment your dermatologist would give you for a fraction of the price.

Promising Review: "This mask is fantastic! I bought it accidentally thinking it was a peel-off mask, but this is so much better. Just a few minutes a couple nights a week and my skin is smoother. It decreased my acne, acne scarring, general discoloration, and redness. Best yet, pores are less congested and my makeup goes on much smoother. I would caution any people with sensitive skin the product is pretty powerful and does cause some initial redness and/or tingling. Honestly, I would have expected something this effective to have a much higher price point. This stuff is gold!" —SunnyinSeattlePrice: $5 (Cruelty-free and Leaping Bunny certified.)

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Promising Review: “This mask is fantastic! I bought it accidentally thinking it was a peel-off mask, but this is so much better. Just a few minutes a couple nights a week and my skin is smoother. It decreased my acne, acne scarring, general discoloration, and redness. Best yet, pores are less congested and my makeup goes on much smoother. I would caution any people with sensitive skin the product is pretty powerful and does cause some initial redness and/or tingling. Honestly, I would have expected something this effective to have a much higher price point. This stuff is gold!” —SunnyinSeattle

Price: $5 (Cruelty-free and Leaping Bunny certified.)

4. Some Sonia Kashuk Tinted Brow Gel because sometimes your eyebrows need a little taming.

Promising Review: "I am in LOVE with this eyebrow gel. I over plucked my eyebrows in the '90s and need all the help I can get for the hair I have left. This stuff does the trick and more. I was using another gel, and a pencil and eyebrow powder. With this gel, I can get away with just a little pencil and go about my day. It doesn't make my eyebrows stiff, and the color is neutral so it matches my dark brown eyebrows well. It lasts all day. I would recommend to anyone." —RachPrice: $6 (Cruelty-free.)

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Promising Review: “I am in LOVE with this eyebrow gel. I over plucked my eyebrows in the ’90s and need all the help I can get for the hair I have left. This stuff does the trick and more. I was using another gel, and a pencil and eyebrow powder. With this gel, I can get away with just a little pencil and go about my day. It doesn’t make my eyebrows stiff, and the color is neutral so it matches my dark brown eyebrows well. It lasts all day. I would recommend to anyone.” —Rach

Price: $6 (Cruelty-free.)

5. A Baby Foot Foot Peel that’ll transform your feet into the softest soles on the planet.

Promising Review: "I will never let another nail tech scrape my feet again, only Baby Foot Peel from now on. It took a few day to get the real peeling going, but once it started it was like a brand new pair of feet under all of that skin. I read a lot of reviews that said soak your feet to get the peeling started, and they're right. I soaked them in the tub up while showering and it helped." —Eesh_Wats1219Price: $25 (Cruelty-free.)

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Promising Review: “I will never let another nail tech scrape my feet again, only Baby Foot Peel from now on. It took a few day to get the real peeling going, but once it started it was like a brand new pair of feet under all of that skin. I read a lot of reviews that said soak your feet to get the peeling started, and they’re right. I soaked them in the tub up while showering and it helped.” —Eesh_Wats1219

Price: $25 (Cruelty-free.)

6. Some Batiste Blush Floral & Flirty Dry Shampoo to help your blow out last even longer.

Promising Review: "This was given to me as a gift for my honeymoon and let me tell you — this is the best dry shampoo ever! It's much better than the powder kind. As a brunette, the powder shows if you put too much and it gets messy. This spray is so much easier and the blush smells amazing!" —ChristinaPrice: $6

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Promising Review: “This was given to me as a gift for my honeymoon and let me tell you — this is the best dry shampoo ever! It’s much better than the powder kind. As a brunette, the powder shows if you put too much and it gets messy. This spray is so much easier and the blush smells amazing!” —Christina

Price: $6

7. An e.l.f. Powder Brush that totally competes with professional-grade makeup tools, but at a fraction of the price.

Promising Review: "I asked a makeup artist for suggestions on powder brushes and he filled me in on this super soft brush. I have easily spent $30-50 dollars on makeup brushes in the past — and this one is $3! It is so affordable, you can buy one for home and one for your makeup bag!" —KrystinPrice: $3 (Cruelty-free and PETA certified.)

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Promising Review: “I asked a makeup artist for suggestions on powder brushes and he filled me in on this super soft brush. I have easily spent $30-50 dollars on makeup brushes in the past — and this one is $3! It is so affordable, you can buy one for home and one for your makeup bag!” —Krystin

Price: $3 (Cruelty-free and PETA certified.)

8. A Milani Baked Blush for a perfect dewy glow you’ll wear all day.

Promising Review: "Don't let the price fool you, this is a must have! Very pigmented, and absolutely beautiful! I think this would look good on just about everyone!" —TaylorPrice: $8 (Cruelty-free and Leaping Bunny certified.)

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Promising Review: “Don’t let the price fool you, this is a must have! Very pigmented, and absolutely beautiful! I think this would look good on just about everyone!” —Taylor

Price: $8 (Cruelty-free and Leaping Bunny certified.)

9. A Yes To Tomatoes Detoxifying Charcoal Paper Mask to get those wild Saturday nights started off right.

Promising Review: "I have very troublesome acne that flares up when it wants. I use this mask after my shower, for about 20 minutes. When I wake up the next day you can see the difference in my skin and my breakouts." —AnnacondaPrice: $3 (Cruelty-free and Leaping Bunny certified.)

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Promising Review: “I have very troublesome acne that flares up when it wants. I use this mask after my shower, for about 20 minutes. When I wake up the next day you can see the difference in my skin and my breakouts.” —Annaconda

Price: $3 (Cruelty-free and Leaping Bunny certified.)

10. Some S.W. Basics Cream that’ll help moisturize even the most sensitive of skin.

Promising Review: "This is hands down the best moisturizer I've ever used. I'm on my second mini jar now and about to commit to the big one. It's very thick, so definitely not for those with lighter moisturizing needs, but I have very dry skin and this is the only thing I've found that is dense enough to keep my skin hydrated without clogging my pores. There's no fragrance, and no coloring so it's great for people with sensitive skin, too." —ellemyPrice: $10 (Cruelty-free, PETA and Leaping Bunny certified.)

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Promising Review: “This is hands down the best moisturizer I’ve ever used. I’m on my second mini jar now and about to commit to the big one. It’s very thick, so definitely not for those with lighter moisturizing needs, but I have very dry skin and this is the only thing I’ve found that is dense enough to keep my skin hydrated without clogging my pores. There’s no fragrance, and no coloring so it’s great for people with sensitive skin, too.” —ellemy

Price: $10 (Cruelty-free, PETA and Leaping Bunny certified.)

11. A L’Oreal Paris Voluminous Mascara in Cobalt Blue because blue mascara is amazing! Trust me!

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Promising Review: “I bought this one time just to try out and OMG I love it, it makes my eyelashes look AMAZING!! I can never use anything else and love the affordable price as well!!!” —jessyyyyyyyyy

Price: $6

12. A bottle of It’s a 10 Miracle Leave-In Conditioner to help bring your damaged locks back to life.

Promising Review: "A stylist at a salon recommended this product to me. I LOVE IT!! I got the smallest size for each, and the products last two to three months, so it's worth the price. My hair grew three inches, the texture of my hair is very silky and soft now!" —Nicesmoothskin Price: $18 (Cruelty-free and Leaping Bunny certified.)

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Promising Review: “A stylist at a salon recommended this product to me. I LOVE IT!! I got the smallest size for each, and the products last two to three months, so it’s worth the price. My hair grew three inches, the texture of my hair is very silky and soft now!” —Nicesmoothskin

Price: $18 (Cruelty-free and Leaping Bunny certified.)

13. Some Thayers Witch Hazel Alcohol Free Toner in Rose Petal for help soothing your skin using only natural ingredients.

Promising Review: "This is the most wonderful toner I have ever used! To start, it smells like actual roses because it contains rose water. It's also very soothing on the skin, and immediately calms redness and makes my skin feel moisturized. I apply this toner after I cleanse, but before I treat, and moisturize. There aren't any harsh or unnatural ingredients, very straightforward and easy to know what you are applying to the skin. Overall a great product! P. S. I am a GUY and love this product, it can be for anyone." —Mark Y Price: $10 (Cruelty-free and 100% vegan.)

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Promising Review: “This is the most wonderful toner I have ever used! To start, it smells like actual roses because it contains rose water. It’s also very soothing on the skin, and immediately calms redness and makes my skin feel moisturized. I apply this toner after I cleanse, but before I treat, and moisturize. There aren’t any harsh or unnatural ingredients, very straightforward and easy to know what you are applying to the skin. Overall a great product! P. S. I am a GUY and love this product, it can be for anyone.” —Mark Y

Price: $10 (Cruelty-free and 100% vegan.)

14. A jar of L’Oreal Paris Detox and Brighten Pure-Clay Mask that’ll brighten your dull skin.

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Promising Review: “I used the mask immediately after purchasing because I noticed my skin was very oily in the middle of the day. Right after using, my face was smooth and tight. I have no complaints. It did the job of taking care of my oily skin!” —JDgirl

Price: $10

15. A Real Techniques Setting Brush to help keep your under-eye concealer in place.

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Promising Review: “I bought this brush for the purpose of using a finishing powder over my under-eye concealer — important given my tired, dark eyes. But it’s also perfect for powdering up your T-zone and any area that may tend to get a little shiny during the day. Brush quality is great, haven’t had any of the hairs fall out and it is soft against my sensitive skin. Highly recommend.” —Mon

Price: $4 (Cruelty-free and 100% vegan.)

16. A NYX Professional Makeup Matte Liquid Liner because you haven’t mastered the wing liner…yet.

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Promising Review: “So I’m super big into makeup, always on the hunt for the next big thing. I’m always buying new products to see if they’re really as great as they all say they are. As for this product, trust me when I say, it’s AMAZING. You can achieve the most beautiful and flawless wing with this liner. And this is coming from a girl who’s pretty new to winged liner. I’d recommend this product to beginners all the way to advanced. You can see this liner featured in many makeup tutorials for further verification of the precision and flawlessness. So happy with it!!!” —Lexidags

Price: $7 (Cruelty-free and PETA certified, but owned by L’Oreal.)

17. An Aussie 3 Minute Miracle Moist Deep Conditioning Treatment you’ll totally become addicted to using.

Promising Review: "I have very curly, kinky hair. I've tried many conditioners over the years but continue to come back to this product. Nothing makes my hair as manageable. None of the hyped-up, 'super new and improved,' expensive, designer salon stuff, that is supposed to miraculously make your hair soft, shiny, manageable, strong with no more frizz and whatever else they 'promise', can come close." —LesterPrice: $3

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Promising Review: “I have very curly, kinky hair. I’ve tried many conditioners over the years but continue to come back to this product. Nothing makes my hair as manageable. None of the hyped-up, ‘super new and improved,’ expensive, designer salon stuff, that is supposed to miraculously make your hair soft, shiny, manageable, strong with no more frizz and whatever else they ‘promise’, can come close.” —Lester

Price: $3

18. A Yes to Coconut Naturally Smooth Lip Balm to throw in your bag and always have on hand.

Promising Review: "This is my best, must-have, go-to, absolute favorite lip balm! I will not go anywhere without at least two of these miracle workers in my luggage! Leaves a profound softness behind that is not greasy or waxy, but light and super smooth. Once you use this product, you will never want to be without it!" —Kk VtaPrice: $3 (Cruelty-free and Leaping Bunny certified.)

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Promising Review: “This is my best, must-have, go-to, absolute favorite lip balm! I will not go anywhere without at least two of these miracle workers in my luggage! Leaves a profound softness behind that is not greasy or waxy, but light and super smooth. Once you use this product, you will never want to be without it!” —Kk Vta

Price: $3 (Cruelty-free and Leaping Bunny certified.)

19. A bottle of Kristin Ess The One Signature Shampoo filled with the most spectacular smelling hair wash you’ll ever use.

Promising Review: "Best shampoo EVAH!!!!! If you see it on the shelf, snag one! If it's available online, order it! You won't be disappointed. ❤️ " —jenjen810Price: $10 (Cruelty-free.)

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Promising Review: “Best shampoo EVAH!!!!! If you see it on the shelf, snag one! If it’s available online, order it! You won’t be disappointed. ❤️ ” —jenjen810

Price: $10 (Cruelty-free.)

20. A NYX Professional Makeup Highlight & Contour Pro Palette perfect for mastering that my-jaw-is-so-defined glow.

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Promising Review: “I bought this a month or so ago. I waited to give review until after I tried it more than enough times. I will def buy this again. Great price and awesome product, It has a great velvet smooth formula, not irritating. Provides great coverage and is very blendable.” —kimrokayy

Price: $25 (Cruelty-free and PETA certified, but owned by L’Oreal.)

21. A TRESemme Thermal Creations Heat Tamer Leave-In Spray because if your hair can’t handle the heat, it should get out of the kitchen and into some of this.

Promising Review: "Just like many other girls, I like straightening my hair. This really reduces the damage! It makes my hair feel really soft and silky. I can't do my hair without it! I love it and think it's great!" —Jennifer HooverPrice: $4

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Promising Review: “Just like many other girls, I like straightening my hair. This really reduces the damage! It makes my hair feel really soft and silky. I can’t do my hair without it! I love it and think it’s great!” —Jennifer Hoover

Price: $4

22. A Sonia Kashuk Chic Luminosity Bronzer/Highlighter Duo that’s more beautiful on than in the case, if you can believe that.

Promising Review: "I bought this product after seeing a YouTuber use it. It really is beautiful and gives a lovely subtle glow -- whether used separately or if you run your brush across both colors." —makeuploverPrice: $11 (Cruelty-free.)

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Promising Review: “I bought this product after seeing a YouTuber use it. It really is beautiful and gives a lovely subtle glow — whether used separately or if you run your brush across both colors.” —makeuplover

Price: $11 (Cruelty-free.)

23. Some Pixi By Petra Correction Concentrate for those dark under-eye circles you want nothing more than to hide.

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Promising Review: “I have awful under-eye circles, and I have tried soooo many different concealers. This one works perfectly. It goes on smoothly, without using too much. It blends well and works for most skin colors. It’s definitely worth the price.” —hobosmiles

Price: $12 (Cruelty-free.)

24. An e.l.f. Makeup Mist & Set spray to help your makeup last all day.

Promising Review: "Though I have been using e.l.f products awhile, I wasn't so sure about using this because I have sensitive skin. I took a chance and used it sparingly and then started using it on my entire face. I am so pleased with it!! I wear liquid foundation and concealer, and use setting powder under my eyes, as well as powder contour, highlight, and blush. I spray this onto a beauty blender and tap it lightly all over my skin. It hydrates and sets the power so well that it blends seamlessly into my skin. If I need a hydrating touch up later in the day, I follow the same method and it honestly looks like I just applied my makeup -- it looks fresh and vibrant. I couldn't be happier, I absolutely LOVE it." —yinzerPrice: $3 (Cruelty-free and PETA certified.)

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Promising Review: “Though I have been using e.l.f products awhile, I wasn’t so sure about using this because I have sensitive skin. I took a chance and used it sparingly and then started using it on my entire face. I am so pleased with it!! I wear liquid foundation and concealer, and use setting powder under my eyes, as well as powder contour, highlight, and blush. I spray this onto a beauty blender and tap it lightly all over my skin. It hydrates and sets the power so well that it blends seamlessly into my skin. If I need a hydrating touch up later in the day, I follow the same method and it honestly looks like I just applied my makeup — it looks fresh and vibrant. I couldn’t be happier, I absolutely LOVE it.” —yinzer

Price: $3 (Cruelty-free and PETA certified.)

25. Some Le Petit Marseillais Extra Gentle Shower Cream you’ll wonder how you ever lived without.

Promising Review: "A very moisturizing body wash! Skin felt great after a few uses, lathers nicely, and, best of all, the peach/nectarine scent is perfect for spring and summer!" —awolff1Price: $4

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Promising Review: “A very moisturizing body wash! Skin felt great after a few uses, lathers nicely, and, best of all, the peach/nectarine scent is perfect for spring and summer!” —awolff1

Price: $4

26. Some Eylure London Lengthening False Lashes because maybe you’re born with them, or maybe you just want people to believe that.

Promising Review: "These have been my favorite eyelashes for months, even before they became all the hype. Ulta can not keep them in the stores. They're always sold out -- even online." —VictoriaPrice: $5 (Cruelty-free.)

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Promising Review: “These have been my favorite eyelashes for months, even before they became all the hype. Ulta can not keep them in the stores. They’re always sold out — even online.” —Victoria

Price: $5 (Cruelty-free.)

27. A COVERGIRL LashBlast Volume Mascara for lashes people will see from miles away.

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Promising Review: “I would consider myself a makeup expert, and I have tried many mascaras, including high-end ones. This is by far the best I’ve ever used. I cried three times and worked out, all in one day. By the end of the day it still looked just as good as when I applied it 12 hours earlier.” —clare

Price: $6 (Available in a variety of colors.)

28. A Wet N Wild MegaLast Liquid Catsuit Lipstick you can easily buy instead of the more expensive stuff.

Promising Review: "I have the Kat Von D Everlasting Liquid Lipstick and I love how it stays on and dries without much smudging and is mostly 'kiss proof.' This Wet N Wild Megalast Liquid Catsuit is a copy of it, and I have to say that I love it! They all look great on! I'm sticking with them — they're new my favs, especially for the price! Definitely worth the try!" —youissmartPrice: $4 (Available in a variety of colors. Cruelty-free and PETA certified.)

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Promising Review: “I have the Kat Von D Everlasting Liquid Lipstick and I love how it stays on and dries without much smudging and is mostly ‘kiss proof.’ This Wet N Wild Megalast Liquid Catsuit is a copy of it, and I have to say that I love it! They all look great on! I’m sticking with them — they’re new my favs, especially for the price! Definitely worth the try!” —youissmart

Price: $4 (Available in a variety of colors. Cruelty-free and PETA certified.)

29. And some Dove Nutritive Solutions Shampoo everyone swears by.

Promising Review: "This shampoo works great for my curly hair. It does a fantastic job. My hair smells great, is easy to comb, and air dries nicely." —DMU44Price: $5

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Promising Review: “This shampoo works great for my curly hair. It does a fantastic job. My hair smells great, is easy to comb, and air dries nicely.” —DMU44

Price: $5

GoRunway.com

The perfect mascara is a girl’s best friend, and we’re spoiled for choice when it comes to the selection on offer. There’s mascaras for separation and for length, for curl and for definition. There’s curved wands and straight wands, waterproof formulas and lash-coating formulas. And don’t get us started on the colours available. So how to find the best mascara for you?

When it comes to the perfect everyday mascara, you’re looking for a formula that’s effective yet lightweight – and with no clumps – along with a brilliant brush for lengthened, defined and evenly-coated lashes at the stroke of a wand. Vogue has done the legwork so you don’t have to – shop 10 of the best mascaras here.

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